The alcoholic blend of African spices and fruits, Orijin added extra spice to the Osun Osogbo Festival in 2022 with memorable performances, talent show competitions and raffles.
From August 8 to 14, Orijin teamed up with the Palace of the Ataoja of Osogbo, Oba JimohOlanipekun, to celebrate the annual Osun-Osogbo Festival.
A week before the start of the festival, Guinness Nigeria, makers of Orijin, paid a courtesy visit to the Ataoja. During the visit, 40 beneficiaries, consisting of artisans, small traders and craftsmen and women, were empowered through an award of a N4,000,000 grant.
The intervention further underlined Guinness’s commitment to the growth of Nigerian cultures and communities.
Besides the fair, Orijin supported other festival activities and ensured that there were no dull moments with his variants, including Classic, Bitters, Tigernut & Ginger, Herbal Gin and Orijin Zero.
Commenting on the support, Assistant Brand Manager, Mainstream Spirits & RTS, Guinness Nigeria, Roland Akpe reaffirmed the brand’s commitment to celebrate culture and tradition. He also encouraged consumers to live ‘original’ lives and to stay true to their roots.
The brand hosted native dances, chants, open mic contests and raffles at the festival site and Freedom Park.
Entrants won Orijin products, electrical appliances and food items in the raffle draws and competitions.
The pinnacle of Orijin’s enthusiasm for the guests was Friday’s fuji music concert featuring Taiye Currency and Osogbo-based performers, the highlight of the festival.
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