Smile, excitement as Goldberg Omoluabi Day is celebrated in style

Goldberg Premium Lager Beer has reiterated its commitment to uphold the cultural values ​​of Yoruba as it marked the 2nd anniversary of Goldberg Omoluabi Day in Southwest Nigeria on Sunday, September 11. During this year’s celebration, the brand is rewarding unsuspecting consumers from the Southwest region with gift boxes, cash, airtime and products in recognition of their dedication to their profession and Omoluabi values.

The winners were chosen from thousands who took part in a week-long campaign encouraging consumers to create a badge and state why they considered themselves an “Omoluabi”, a term the brand has adopted to refer to its clients who embody Yoruba cultural values ​​of hard work, excellence, respect and good character, among others.

The surprise team, led by one of Goldberg’s brand ambassadors and Nigerian actor, Debo Adebayo, popularly known as Mr Macaroni, and skitmaker, Yemi Elesho, went to the residences of selected participants to celebrate with them and encourage them to do good. continue work. Karkarkey, the Ayanwale of Goldberg, in addition to the popular praise singer, Asabi Akewi, also delivered an impressive performance with the talking drum that consumers praised for their hard work and excellence.

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Commenting on this year’s direction, Senior Brand Manager, Goldberg, Mr. Olaoluwa Babalola said: “As a brand, we have always been at the forefront of encouraging our consumers to uphold the Yoruba cultural values ​​that make them Omoluabi. Hard work and excellence are some of these values ​​we have chosen with our E Ku Ise campaign. This year we chose to celebrate Goldberg Omoluabi Day in a way that will inspire our consumers to identify as Omoluabi and wear the badge proudly.”

“The ones we celebrate today are a representation of the greater Omoluabi tribe who work hard and go the extra mile to excel in their various fields. This is who we are and this is what we want the world to know about the Omoluabi. We are happy to celebrate with these winners and we encourage our consumers to stay true to our cultural values,” he said.

One of the famous Omoluabi, a female commercial driver who hails from Ogun state but trades in Ikeja, Lagos, Yetunde Amole, praised the brand and stated that she was impressed that the brand selected her from many, her fourth and rewarded her. She said the recognition means a lot to her as it will motivate her even more to carry her culture with pride on her shoulders and boost her morale at work.

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It is recalled that in September 2021, His Imperial Majesty, Oba Adeyeye Enitan Ogunwusi, the Ooni of Ife, graced the first edition of Goldberg Omoluabi Day, where the monarch approved the day and praised the brand for its role in cultural preservation and celebration of the good people of Yorubaland.

Smile, excitement as Goldberg Omoluabi Day is celebrated in style

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